When I saw that singer Rita Ora was recently launching a line of haircare products under the brand TYPEBEA, I’ll admit that I was sceptical. After all, the last few years have felt like a non-stop dizzying carousel of celebrity beauty brands. But I’ve been on somewhat of a hair health journey and so I decided to try it.
So, for the last four weeks I’ve been using the TYPEBEA suite of products which includes the G1 Overnight Boosting Peptide Serum, G2 Strength & Length Shampoo, G3 Strength & Length Conditioner and G4 Hydra-Gloss Treatment Mask. Here’s my honest thoughts on TYPEBEA haircare.
TYPEBEA’s Growth Range review verdict
- Our rating: a solid 8 out of 10
- Why we rated it a (8/10): It’s hassle-free haircare that doesn’t have all the bells and whistles because it doesn’t need it. It really is just that good.
Pros
- Gives the hair a salon-shine
- Good for all hair types
- pH-balanced, sulphate, silicon and paraben-free
Cons
- On the slightly pricier end of the haircare scale
- Requires a fair bit of shampoo to get a good lather going
What’s so special about the TYPEBEA Growth Range?
Shampoo and conditioner shouldn’t be complicated and that’s exactly why I loved the TYPEBEA shampoo and conditioner. My hair feels perfectly shiny, glossy and healthy after every wash.
- Though it retails for $40 each, TYPEABEA’s shampoo and conditioner are comparably cheaper than other high-end competitors coming in at a cool 16 cents per millilitre.
- The haircare suite is pH-balanced, sulphate, silicone and paraben-free which means that it’s friendly for your hair and scalp.
- With 250mL in the shampoo and conditioner, you’ll get at least 20-30 washes out of it.
- It’s suitable for all hair types from thick and curly to thin and oily.
- It won’t strip colour from the hair thanks to the sulphate-free and pH balanced formula.
- Products are formulated to help promote hair growth, manage split ends and combat dry hair.
TYPEBEA materials, ingredients and size
TYPEBEA has a heavy focus on good, clean ingredients thanks to its other founder, Vida Glow’s own Anna Lahey.
- Salicylic acid
- Provitamin B5
- Baicapil
- Glycolic acid
- Collagen
What do others have to say about it?
“I’m absolutely stoked with these products! It’s only been a week. I’ve only used the shampoo and conditioner and my hair has never felt better. I’m using the growth serum on my extremely thinning area of my scalp praying and manifesting that it may spark a little surge of growth and am yet to use the hair mask.”
“I was unsure after the first wash, however after the second wash, mask and nightly serum, I was convinced. My hair already feels lighter, and the residue of the old products is finally gone from my scalp. The products have not damaged my hair colour, if anything it’s never looked better. I’m excited to continue my journey and hope they bring out a leave in ends treatment to complete my routine.”
How to use it
TYPEBEA has a four-step haircare routine called the Growth Range. It includes the the G1 Overnight Boosting Peptide Serum, G2 Strength & Length Shampoo, G3 Strength & Length Conditioner and G4 Hydra-Gloss Treatment Mask.
The overnight serum needs to be put into your hands or directly onto the scalp just before bed so it can work its magic. Then, when you’re ready to wash your hair, use the G2 shampoo and the G3 conditioner or the G4 gloss treatment mask in its place.
Results from our test
The TYPEBEA products we tested were excellent and they did their job well. Though there are four products in the Growth Range, I gravitated more towards the shampoo and conditioner.
The hair mask was great, even for someone as low maintenance about hair as me. As for the growth serum, for the sake of reviewing the range I did try it even though I don’t have concerns about hair growth. So while I can’t attest to it’s hair growing abilities, I was impressed at how watery the serums texture was. In the past I have used scalp serums that have been really greasy and have made my hair appear oily.
The real stars of the show is the shampoo and conditioner though. Simply bring them into the shower and use them like you would anything else et voila! Even if you don’t blow dry your hair (which I typically don’t), you’re still bound to end up with shiny, fresh locks.
Overall, is TYPEBEA worth it?
Honestly, when it comes to hair, I’m not very high maintenance and I don’t care about it all the deeply. Having naturally wavy hair, I’ve always just let it airdry and fall wherever it pleases. But in saying that, as a beauty writer, I have tried countless different haircare products in different price ranges and formulas. All in all, TYPEBEA has been my favourite and has become a mainstay in my haircare routine.
The first day I used it, I got compliments at work for how glossy my mane looked. I noticed later that same night that my hair was indeed very shiny. Before that it had a dullness to it and I believed that you could only get a shiny coat by making an appointment with the hairdresser for a hair gloss.
All in all, these are products that are low-hassle and do a fabulous job at making your hair look great, they’ll be staying in my beauty routine for the foreseeable future!
Where to buy TYPEBEA
